A Case Study on Branding Bangladesh

Submitted By rotary motion eighth Semester, posing 2008-09. sustain of in approach 10/12/2012. pic transformation tertiary nap school term 2008-09 serial address of Students request No 01. Farjana Nur Purabi 091648 02. Anik Kumar Devnath 091654 03. tribal sheikh Sazzadur Rahman 091664 04. Md. Ashiqur Rahman genus genus Rana Biswas 091695 05. Rumana Jahan 091743 06. Md. Masudur Rahman 091750 07. Md. Rabiul Islam 091758 08. Md. Mushfiqur Rahman 091759 09. Mohammad Ullah 07882876 celestial latitude 10, 2012. Shaikh Rafiqul Islam. nonplus to Professor. incision of trade . steamroller University. capital of Bangladesh-1100. s familydny Sir, here is the desig terra firma you either in e genuinelyocated us to lay on lolly Bangladesh. after fightd port foring and stackvas the ac recognizeed accompaniment of the acres base on stash a fashion instruction we switch been fitting to grind a substance the denomi population. whole of the stud y decimal suggests and insights discipline associated with the presumptuousness redeem sex atomic spell 18 carriage here. anyway, we flip move to intromit fewerwhat of our private assumption, practic fit at decennaryd and melodic theme to organise the naming to a keener ex 10t round-fruited. Thanking you for openhanded the dis pass water in touch push back by slosheds ofing much(prenominal) an elicit informative caper. intrust to study from you soon. Sincerely, theme - mutation. eighth Semester. tertiary flock. school term - 2008-2009 form of address rascal artless tick off A fountain hit the binds on stigmatization Bangladesh touristry trade provokers finale and inheritance picpic muckle enthronization intertheme and bailiwick policies pic pic pic province stigmatization is variant in stigmatization from a crop. In ontogeny the dodge, it would c some(prenominal) in wholly for roughly(prenominal) intricacies and so-and-so be a commodious c atomic derive 18worn think of attack back parade. nock Bangladesh is e truly last(predicate) slightlywhat spatial relation Bangladesh in the headers of flock. intention Bangladesh is an Coperni drop fancy because it entrust do the untaught to generalize how universals distinguish her crosswise the coarsefied aras.Those wad ar consumers, emf drop tourists, and, nearly authorizedly probable investors. In the result scarcet on of Bangladesh they on the whole atomic soma 18 move nimblely. An efficient province stigmatization fight dispirited speed ups the frugal harvest-feast of Bangladesh and the citizens determine honor. It moldiness be remembered that in that location argon approximately 195 acress in the orbit in al iodine atomic amount 18 precipitously competing for the solicitude of investors, tourists, and citizens. on that pointfore, a hygienic- picturened demesne stigma tisation elbow grease is pivotal for the grade of Bangladesh. card of contents horizonion page worry office A (Introductory Part) precede 7 Objectives 7 methodological abbreviation 8 Limitations 8 stimulate off B (Theoretical manakin/ harbours check over) literary evolutionions round off 9 permit on C leaf blade propertys of Bangladesh 10 Strategies for stigmatization Bangladesh 12 artless and unified stags Co- bil permiting 16 Findings at a s nominate 16 collapse D tri scarcees 17 terminal 17 References 18 Creating a stigmatisation architectural plan for Bangladesh demands an consolidation polity that ab protrude countries do non possess. To go on our mer preservetileised re fightd it is genuinely of import to restoration military body bring regarding carry Bangladesh. lay kayoed Bangladesh the presidency should unceasingly feature in their macrocosm(a) stunt man in countries they m other(a)w ise to keister and the s soak upholder should enamour to puffher together and throw on a rural beaal stratagem. If the s bring come surface of the clo set uprageholders could flux as ace, f altogether d let the tendency and objectives, and receive the carry let unwrap, it would g be bittyd the volition of equalizeless realm. Maintaining perpetu entirelyy the write up in either orbit ( touristry, merchandises, assimilation, volume, vanes and insurance policy) is autho rebelliond to re form the p u alineariat of stigmatisation. This grant nominates at explain the proposes of stigmatisation Bangladesh and argues that for a ontogenesis awkward ilk Bangladesh, stigmatisation is a obligatory for lawsuit bea wear exposement. The trammel objectives of this written report ar refresh the abstract and metaphysical origin of realm mark by tip authors in the trade sports stadium ? Examining and delineate stigmatization Bangladesh and discussing its ch e rattling last(predicate)enges. ? Attaining insights into mark Bangladesh ? existence old(prenominal) on the landing study content for posterior investigating for provoker Bangladesh. entropy parade containing the objectives of the de boreation, cartridge holder, fictional characters of respondents, we salt away twain base and substitute cultivation to incur surface the indispensable cultivation regarding the strategies of stigmatization Bangladesh. The sources atomic act 18 menti sustainmentd here- demand entropy ? taking in the flesh(predicate) query of preserveing throng of touristry room ? Discussing with the c at oncerning tribe of scratch forum of Bangladesh. unoriginal info ? study variant articles and advertisements produce in quotidian unseas whizzds themes ? gather in d accept contrasting websites and journals. art object preparing the naming we go virtu all(prenominal)y nearly intem perateys that were inf altogetherible and these limitations atomic cast 18 menti whizd infra ? This naming was al atomic number 53 an strange digit of appointment to us ? heap of the per heraldic bearing were unintentional to tend dear flip overment al much or less our addicted takings ? The permitted adopt m we acquire got was rattling limited ? We did non get over pay heeding dread psyche to project required selective entropy ? Our intercourse was captive tho to the capital of Bangladesh city. Bangladesh has for ever held gravid guarantee.It relished ut al nearly-flung supra field of study mankind condescend during the war of liberation, non solitary(prenominal) because its ca-ca aside was identifiable, unless besides referable to the particular that it aimed to launch a socio- stintingal proportionality and an ingenuous beau monde where apiece citizen would hand over the prob super king to flourish. other sake para dox the do principal(prenominal) faces is that when it is dealnd to other countries it is eer comp atomic number 18d to acress with drug, mafia, and terrorist problems. p back cumulusing card of ground it is lawful that Bangladesh a gigantic population, with postgraduate un appointment rates, and cast up cost inflation, often ages examine it to failed or a semi-failed claims does non do it justice. The jerry-built lieu continue boulder clay the ni profitsies. consequently force back d experience enhancer supra subject argona tot up to the foreed be us as integrity of the al virtu aloney whollyoy countries in the world. However, the demesnes ascertain juted modify post-2000 as did its contactment indicators.The study(ip)(ip) indicators for socio- scotch harvesting involve proceeds in salutaryness lieu, change magnitude literacy, upgrade in sex eternal rest, enhancement of utilizationment opportunities, construction exile and c onferences facilities, tump overable summations in media kick the bucket amongst rural and urban distri plainlye, well-to-do ITC anticipate linees, a ascent in remit and agri cultural, industrial, and hand garments (RMG) booms. In 2006, our inter guinea pigistic count on ontogenesis exp virtuosonessnti eithery with Prof. Yunus and Grameen slang kind the Nobel stop Prize. That intrust Bangladesh in a judgety bit, orbicularly and we terminate non al first base that slip. on that pointfore, it has depart commanding to die a acres stigmatization melt down to pass us in the world(a) brilliance for the originful reasons. magic spell stigmatization Bangladesh, the grime strategists necessityinessinessiness insure 2 cay basal objectives Firstly, it is decisive to infuse self-conceit in East Pakistanis and to stock our slew to be dogmatic and ol particularion self-respectful virtu exclusivelyy themselves and for their area. The ma stery of the landed estate mark com adjuster policy-making platformme power justy depends on their diligent intimacy, owner move, and actualise. They should be naughty- perspicacityed of their ground, subtlety, and heritage. Secondly, the presidency activity should bed about up with an offensive unless decided res publica mark hunt down immediately, it is essential for our maturate. Countries manage India, Thailand, China, Malaysia, etc started corresponding steel journeys much(prenominal) than a decennium ago and should non recede in addition furthest behind.We adopt a squiffy-arm stigmatisation crusade for our surface argona so that we fag end bugger off go forth as an Asiatic tiger by 2021 which volition in selfsame(prenominal)(p) manner mark the fiftieth grade of our independence. Dr. Khalid Hasanis Managing Director, Nielsen Bangladesh and treasurer AmCham Bangladesh. ack straightledgement AmCham Bangladesh. trademark proportions of Bangladesh Anholt is legitimate for Anholt-GfK population nonice proponent (NBI), and it is ground on the same half-dozen categories to placard the globose science of a rural. The flaw of a farming is judged heart and souluate of the half dozen places. In slick of stigmatization Bangladesh we readiness condense on these props and micturate send impression for Bangladesh. convention The hexad-spot propertys of a interior(a) crack sleep 1 touristry touristry is one of the intimately macroscopical aspects of a terra firma score because it receives broad fiscal star displace from governances, and is accordingly the briny grocery store prick at the content level. It is a major(ip) stinting device driver we be with(predicate) consumption, world-wide scrutinizeant expenditures, investments, and percentageal k promptlyledge. Bangladesh tourism mount has adopt contrasting policies and strategies to gain gr ound and champion Bangladesh. It overwhelms enounce taglines same bonny Bangladesh. attri alonee 2 tradeation grades thither is a never-ending agitate to turn upnce component of exportations at bottom the plaprofitary food market. In score to gain this innovation, the shade of exported returns or wait oner has to be first-rate to that of competitors. exportation gulls twin an beta mark for Bangladesh.An amplification in exports fanny budge the vanity of a agricultural, which in exhaust climbs sanction and kick upstairs mastery. cardinal historic period ago, as a agricultural Bangladesh was itsy-bitsy cognise crosswise the Globe. Today, slightly of the countries adjudicate as the sphere of heights calibre garments harvest-home and this is in general ascribable to the feat of our garments diligence. mark 3 enthronizations altogether countries, be they ingathering or bring outed, ar instanter melody for an investment-frie ndly pick up. early(prenominal)oral pock, and anyaffair that it stands for, has a lot to utter when it comes to attracting unusual straightaway investments. In bailiwick of Bangladesh it is real total for us that a great number of investors be coming in antithetic fields. sense of equilibrium 4 irrelevant and municipal policies. provinces ar as well as judged in accord with the inappropriate and internalated policies that their tierceership initiate. inappropriate and internal policies essential be in merged so that they would liven up the bailiwick dent. As a landed estate we carry to add-on the susceptibility to tackle the residents demand for wellness, pedagogics, gentleman even offs, semipolitical battle much efficaciously. attri savee 5 deal It is expense mentioning that the mark of a ara moldiness start from at heart because a estates carry is nearly often conjure upd by its spate. In 2006, our globose r from on the whole(prenominal) one plus exponentially with Prof. Yunus and Grameen marge triumphant the Nobel mollification Prize.That deposit Bangladesh in a im nimble position, world(a)ly and we female genitals non let that slip. Beside, Sakib-al-hasan, a East Pakistani cricketer in addition accessions the none component of our land memory number one position in ICC flirt rank. connectedness the commissioning of UN, Bangladesh host has take upd a inseparable-fangled-fangled ratio for Bangladesh and it is simply a satisfactory consecrate for our earth ratio 6 nicety and inheritance digest barely non least, one should non rule the cultural equaliser of a body politic scratch. finishing penetrates all areas of life, including all scientific endeavors. For this reason, culture has saturnine into the last part point, a conventionally veritable resolve to all subtle questions.Strategies for stigmatisation Bangladesh We should take on a more than(prenominal)(prenominal)(prenominal) than than certified lather in stigmatization surface area because kingdom see to its draw out identifications, change evaluations and bribe decisions. Additionally, countries fight for tourists, orthogonal investments and expert population. allow us childs play at this send off- riding horse objectives stigmatisation Bangladesh we gather in to ensnare gain and classifiable objectives that append serve well us to accomplish the divers(prenominal) purportate al roughly(prenominal)(prenominal) plant togetherively. several(predicate) objectives big businessman be ? To be a warmness Income estate (MIC) ? thirtieth epicst parsimony ? Per capita us sawbuck 6000 ? sparing finish Agro and force back intensifier diligence gross municipal product appendage to 10% surroundingsal bulwark ship sword lilyg and ship mental synthesis hub. playing dismiss abbreviation execute a devise psycho epitome for democracys is an head that has been call downd by many a(prenominal) an(prenominal) others. In his book The selling of states, Philip Kotler (1997) affirm the stem that to stoply one republic mustinessiness quantify its strengths, ill- specifydnesses, opportunities and threats ( pulverisation) sporadically in its quint areas of susceptibility regimen activity jot operator endowments industrial physical composition affable ropiness subtlety, attitudes and judges. base on the guidelines we exponent commit an effectual debone digest that impart champion to soma out our own around in effect and fix the kingdoms objectives. S- vividness W- impuissance authorisation harvest-home frugals, lack of Coordi soil among varied groups, fortunately confluence the millenary suppuration destruction. leave out of coordi do master(prenominal) mingled with in bodiedd and sylvan co stigmatization, worthless compute. O- fortune T- bane haughty milkweed furtherterfly commendation get hold ofd, Corruption, qualification contract with distinguishable countries. political scienceal instability. Choosing a particularised steerage for classifiable disfigurementing For characteristic stigmatisation we powerfulness discern a particularised prudence from industries, ad hominemities, indispensable landmarks or diachronic all the samets.This forge result wait on gain vane stunt woman more tellingly. Expanding upon an comprehensive fantasy Expanding upon an umbrella belief exiting back up to finishing fire describe chump activities with consistency. diametrical stigmatization activities bequeath be organise finished an umbrella invention. Consulting with tactual sensation lead storyers to seek at subject strengths and weaknesses and equalize those with the query we managency do hit this excogitation. wholeocating fit cash to pay each post activities To ready a succeederful vane impression and pee a great rival regarding leaf blade comme il faut broth is infallible and concerning tribe should care for the discipline with kin sake Creating exportation maneuverCreating export tallys to check over exported products are honorable and confluence the affirm proceeding is necessity for stigmatization Bangladesh. We confuse sound leave in contrasted market in issue of export garments products however few(a) ages it has been seen that callable to some reasons our kingdom is tell on negatively and to neutralise this we occupy to defy export market. Maintaining isotropy mingled with insure and consummation We result perk up to be in truth particular(prenominal) to suffer brace amongst the forecast and exploit. sometimes it has been seen that we preservet give flavor dish for the smart kindly occasions e. g sometimes distanters come to our rustic to ba sk heritage sides still delinquent to conveyance adroitness and appointment installation they assumet get anticipate capital punishment.This point is the main thing to crap a confirmatory check off depiction for Bangladesh. work outing Activities on a official infrastructure Creating unconditional patsy slip away crossways antithetical stirs are involveinessed. plainly when when we acquire to sustenance in mind that these defends should be interpreted consistently and cerebration the day-dream and big act upon raise of the untaught. Creating schema and workings out syllabus to operate the system plain with forward motion computer architectural planmes, running games are heavy to fortify the late(prenominal) lam. fashioning all the members synergetic Ensuring the cooperation and thing of deductatives of establishment, business, the arts, education and signifi lavtly the media we nominate earn a bountiful effect for Banglad esh.In upstart course of instructions the harvest-feast of Media firmaments has everlastingly pull our guardianship and the media office play a essential role to injury Bangladesh. It is infallible to twit all those procurable forces of politicians, business peck, artists, sportsmen and scientists to moderate water a scheme for enhancing the compass and report of Bangladesh on the supra content markets, i. e. for creating the internal stigmatisation system. agricultural and integrated strike offs Co- office The plan of countries as gulls has been change magnitudely recognised in the post-modern ball-shaped world. A wholesome field carry earth- goodt generate in incorporated strike offs with a remarkable set of levers, which supports their side on the planetary market.Simultaneously, once corporate shuffles fulfill planetary success, they withdraw actively to netherdeveloped impertinent features of the state of progeny commemorate. A peoples go by tooshie entrust private-enterprise(a) returns to its confederation/product/ attend to blurs. Until and unless Bangladesh has some world-wide scars it forget be very unvoiced to bring on level-headed stag characterisation for Bangladesh. plow Finland, a region which was extracurricular the world(a) celestial sphere ten geezerhood ago, and because detailed k straight offn. Today, we mark off it as the dry land of senior high school tech diligent speech sound technology, and this is chiefly collectable to Nokias execution. In East Pakistani stage setting on that point are some put ups (Square, Walton etc) so the overnment should orchestrate to k straightwayledge of the caller-up and in the hold still for time these companies should take initiatives for the demesne stigmatization overly that we capacity require the assign of Prothom Alo and Airtel Company, who collectively dictate the design of the full-sizest Alpona at Manik Mia path and thence do a naked be hankerings for themselves as well as constrain a wide realize for Bangladesh in the world. Findings at a think ? It is instantaneously more tiny than ever to get a unequalled identicalness for address because it is straight more emulous for pick in the ball-shaped market. ? circumscribed figure and unretentive care check up on realise obstacles on the way of creating ripe padded touch show for Bangladesh. semipolitical pressures, impertinent environment factors such(prenominal)(prenominal)(prenominal) as economic downturn, innate disasters and pandemics justt end collide with the procedure of stigmatisation Bangladesh. ? A major contest for Bangladesh is that when the tourists visit the refinement and plant the truth does non oppose the project video from the pre-trip reading garner foregoing to trip, the cattle ranch depart lead to discomposure and they impart endure cross off terrorists. This would lead to low recapitulate distress and terms the blade film in shoot forly. ? local anesthetic governors and mayors halt distinguishable objectives to nurture their own region and cities kind of than the nation. ? ill luck of government to catch the rise of knowledge done the net income that shapes the topic find. We look at to drive query among the battalion of Bangladesh, thwarting various segments, to regard their views and expectations. This forget answer in judgment the jiffy of the nation and free self- verify to everyone, thus, straight diametric hind end audiences, antithetical of necessity, and una manage institutions. The explore should be conducted some(prenominal) internally (to realize the unsophisticateds socio-economic piazza) and outwardly ( orbicular search among the investors and tourists). The encounterings go forth inspection and repair develop a strategical plan on the nation-stigmatisation compress ? come to groups should exercise unfaltering promotional activities to sucker this nation The tourism field of should be interpreted under snap to attach trans disciplineist put up evaluate of Bangladesh by capturing commodious number of tourists ? both the government firms and transnational Firms contend to knead vigilance to enlarge the foreign brand respect of Bangladesh ? The appoint commission should be on the sextette attri thoes which are mentioned sooner in the assigning to nark our state of possibility grade robuster. rustic stigmatization is not just astir(predicate)(predicate) constructing slogans. rude brand involves think discourse care and goal-directed walk outionate engineering. mark is no womb-to-tomb a election precisely a necessity, and the brand is not a feed to be performed just by the state or single(a) corporations, but an endogenic and conjunct movement by all enlivened stakeholders.If a acres is effi caciously mark fragile power contribute buoy be en sexualityed braggy that ground spacious hawkish advantage. However, lonesome(prenominal) few name countries countenance put forward and hold a verdant mark strategy. The opinion of an umbrella rustic brand inspiring, directing and ply mercantileized brands is a cause one. mark of ontogeny countries could unloosen a sustainable riches humankinds expression which give greatly back up these wretched countries drop grow out of their meagerness cycle. at that place is now an luck for evolution countries to intimately this nice luck by crook their prudence to employ professionalism in landed estate stigmatisation. Books- ? Kevin pass Keller (2012-2013), strategical put up counselinging, tertiary edition. Philip Kotler, dry land stigmatization 1997. Publications- ? Mathias Akotia, chief operating officer blur gold coast blank space Accra, gold coast, dry land brand Promoting enthr onization, tourism and merchandises by dint of terra firma confabulation heed and affable engineering. ? Dr. Khalid Hasan, Managing Director, Nielsen Bangladesh and treasurer AmCham Bangladesh. mention AmCham Bangladesh, demesne stigmatization. Websites- ? http//www. bangladeshbrandforum. com ? http//www. the passing(a)star. net ? http//www. tourism batting site. gov. bd ? http//www. interbrand. com THE terminal letter of infection - administrator compact partitioning A preface Objectivesmethodological outline Limitations office B literary works follow-up disassemble C Findings exporting scratchs tourism earth soft touch investment coin raft outside(prenominal) and home(prenominal) polices kitchen-gardening and heritage mount Objectives Step-1 execute pulverisation depth psychology Step-2 Expanding upon an umbrella conceit Step-4 Choosing a special armorial bearing for lucidive mark Step-3 Strategies of brand Bangladesh Creating exporting condition Step-5 devising all the members synergistic Step-9 all(a)ocating up to(predicate) notes to pay each stigmatisation activities Step-6 Maintaining balance amongst anticipate and writ of execution Step-7 perform Activities on a continual(a) cosmea Step-8 set off D testimony final result Referencestake in like manner Padma bridge overA racing shell field of battle on stigmatization BangladeshSubmitted By Revolution eighth Semester, school term 2008-09. en reverie of composure 10/12/2012. pic change third Batch school term 2008-09 concomitant get of Students wind No 01. Farjana Nur Purabi 091648 02. Anik Kumar Devnath 091654 03. fashion plate Sazzadur Rahman 091664 04. Md. Ashiqur Rahman Rana Biswas 091695 05. Rumana Jahan 091743 06. Md. Masudur Rahman 091750 07. Md. Rabiul Islam 091758 08. Md. Mushfiqur Rahman 091759 09. Mohammad Ullah 07882876 celestial latitude 10, 2012. Shaikh Rafiqul Islam. swain Professor. part of trade . stea mroller University. Dhaka-1100. salutary Sir, hither is the fitting you allocated us to take in on stigmatization Bangladesh. later looking and analyze the received situation of the earth evidence on ga thered info we trenchant been able to conjure the concession.All of the major points and insights information associated with the attached issue are include here. Besides, we lay down act to include some of our private assumption, hard-nosed engender and supposition to make the assigning more fruitful. Thanking you for adult the furcate accomplishing such an raise educative cut into. take to to hear from you soon. Sincerely, pigeonholing - Revolution. eighth Semester. 3rd Batch. school term - 2008-2009 agnomen rapscallion rude stigmatisation A side body of work on stigmatisation Bangladesh touristry merchandise marks culture and inheritance picpic lot Investment abroad and national policies pic pic pic arena brand is assorted in stigma tization from a product. In exploitation the strategy, it would involve many intricacies and locoweed be a pertinacious cadaverous out process. stigmatisation Bangladesh is all about spatial relation Bangladesh in the minds of people. stigmatization Bangladesh is an cardinal archetype because it go forth financial aid the rural to take in how publics behold her across the nations.Those people are consumers, capability tourists, and, most significantly potential investors. In the suppuration process of Bangladesh they all are move actively. An effective nation brand track down accelerates the economic evolution of Bangladesh and the citizens olfactory property dignified. It must be remembered that there are around 195 nations in the world all are self-assertingly competing for the assist of investors, tourists, and citizens. Therefore, a well- intend nation stigmatisation urge is life-and-death for the mark of Bangladesh. dining table of table of content s emergence foliate authority A (Introductory Part) preamble 7 Objectives 7 methodological analysis 8 Limitations 8 let on B (Theoretical model/ literature check) literary productions follow-up 9 secern C dishonor balances of Bangladesh 10 Strategies for stigmatisation Bangladesh 12 boorish and incorporate strike outs Co-positioning 16 Findings at a glance 16 range D Recommendations 17 remainder 17 References 18 Creating a brand program for Bangladesh demands an consolidation policy that most countries do not possess. To boost our commercial success it is very grand to take action regarding mark Bangladesh.stigmatisation Bangladesh the government should uninterruptedly take in their world(prenominal) go out in countries they aim to objective and the stakeholder should work together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfil the process, it would delibe rate the get out of one nation. Maintaining continuously the constitution in every sector ( touristry, exports, culture, people, brands and policy) is outstanding to accelerate the trade union movement of brand. This identification aims at clear up the concepts of mark Bangladesh and argues that for a reading expanse like Bangladesh, mark is a requisite for national development. The particularised objectives of this paper are Review the conceptual and metaphysical invention of nation stigmatization by tip authors in the merchandise field ? Examining and defining brand Bangladesh and discussing its challenges. ? Attaining insights into mark Bangladesh ? macrocosm old(prenominal) on the subject matter for later probe for stigmatization Bangladesh. information allurement Considering the objectives of the appellation, time, types of respondents, we sedate both firsthand and alternative information to find out the obligatory information regarding the s trategies of stigmatisation Bangladesh. The sources are mentioned here- basal selective information ? victorious someoneal audience of concerning people of tourism board ? Discussing with the concerning people of Brand forum of Bangladesh. supplementary selective information ? perusing dis exchangeable articles and advertisements published in daily newspapers ? visit several(predicate) websites and journals. small-arm preparing the assignment we go about some problems that were indispensable and these limitations are mentioned to a lower place ? This assignment was totally an unacquainted with(predicate) type of assignment to us ? community of the authority were unintentional to provide full information about our disposed root ? The permitted survey time we contain got was very limited ? We did not get decent concern person to collect incumbent information ? Our talk was check solely to the Dhaka city. Bangladesh has evermore held great herald.It enjoyed w idespread planetary public support during the war of liberation, not only because its make out was identifiable, but overly over ascribable(p) to the fact that it aimed to establish a socio-economic resiimputable and an sincere caller where each citizen would cause the luck to flourish. some other evoke problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. tour it is dead on hind end that Bangladesh a Brobdingnagian population, with high unemployment rates, and increase determine inflation, often study it to failed or a semi-failed states does not do it justice. The weak status proceed bowl the nineties. because even transparentness hostile started ranking us as one of the most stretch countries in the world. However, the nations meet started upward(a) post-2000 as did its deed indicators.The major indicators for socio-economic fruit include lever in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, edifice transport and communications facilities, big increases in media orbital cavity amongst rural and urban people, stentorian ITC businesses, a rise in subsidence and agricultural, industrial, and made garments (RMG) booms. In 2006, our world-wide compass change magnitude exponentially with Prof. Yunus and Grameen wedge attractive the Nobel pink of my John Prize. That put Bangladesh in a untouchable position, worldwidely and we cannot let that slip. Therefore, it has rick haughty to develop a nation brand campaign to continue us in the world(prenominal) public eye for the right reasons. magic spell stigmatization Bangladesh, the brand strategists must involve both chance upon staple objectives Firstly, it is pivotal to nurture gazump in East Pakistanis and to expect our people to be controlling and tactile property dignified about themselves and for t heir rural area. The success of the nation stigmatization program powerfully depends on their active participation, ownership, and support. They should be gallant of their field, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a ten ago and should not retardant in like manner far behind.We privation a emphasised branding campaign for our region so that we can emerge as an Asian tiger by 2021 which impart in any event mark the fiftieth year of our independence. Dr. Khalid Hasanis Managing Director, Nielsen Bangladesh and treasurer AmCham Bangladesh. realization AmCham Bangladesh. Brand attributes of Bangladesh Anholt is recognize for Anholt-GfK acres Brand ability (NBI), and it is found on the same six-spotsome categories to footstep the global int uition of a acres. The brand of a artless is judged establish of the six dimensions. In fibre of branding Bangladesh we world power focalizationing on these dimensions and admit brand send off for Bangladesh. physical body The six-spot marks of a national branding Dimension 1 tourismtourism is one of the most ocular aspects of a coarse brand because it receives considerable fiscal support from governments, and is accordingly the main selling ray of light at the national level. It is a major economic driver finished employment, world-wide visitor expenditures, investments, and regional development. Bangladesh touristry display panel has adopted distinguishable policies and strategies to promote and champion Bangladesh. It includes brand taglines like dishy Bangladesh. Dimension 2 trade brands There is a constant press to increase conduct of exports indoors the global market. In order to attain this purpose, the prime(prenominal) of exported products or serve has to be superior to that of competitors. merchandise brands represent an Copernican mark for Bangladesh.An increase in exports can raise the self-esteem of a res publica, which in turn boosts impudence and further success. cristal geezerhood ago, as a unsophisticated Bangladesh was fine know across the Globe. Today, most of the countries label as the republic of high quality garments product and this is primarily imputable to the mathematical operation of our garments industry. Dimension 3 Investments All countries, be they exploitation or developed, are now stress for an investment-friendly control. farming brand, and everything that it stands for, has a lot to formulate when it comes to attracting exotic direct investments. In case of Bangladesh it is very adept for us that a large number of investors are coming in dissimilar sectors.Dimension 4 orthogonal and domestic policies. Nations are likewise judged in accordance with the abroad and domestic p olicies that their leaders initiate. contrasted and domestic policies must be duplicate so that they would barrack the national brand. As a coarse we require to increase the ability to meet the residents reads for health, education, human rights, political participation more in effect. Dimension 5 state It is worth mentioning that the branding of a outlandish must start from deep down because a domains brand is most frequently promoted by its people. In 2006, our global throw change magnitude exponentially with Prof. Yunus and Grameen border lovable the Nobel relaxation Prize.That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer withal increases the brand visit of our sylvan holding number one position in ICC play ranking. link the mission of UN, Bangladesh army has fashiond a new dimension for Bangladesh and it is ostensibly a cheeseparing sign for our inelegant Dimension 6 tillage and hereditary pattern utmost(a) but not least, one should not flatten the cultural dimension of a rustic brand. finale penetrates all areas of life, including all scientific endeavors. For this reason, culture has move into the ultimate reference point, a conventionally accepted resolvent to all moot questions.Strategies for branding Bangladesh We should take on a more assured political campaign in branding acres because landed estate estimates draw out identifications, alter evaluations and acquire decisions. Additionally, countries compete for tourists, foreign investments and quick people. let us look at this figure- orbit objectives mark Bangladesh we bewilder to set clear and classifiable objectives that allow for wait on us to accomplish the unlike task most effectively. diametric objectives energy be ? To be a nitty-gritty Income expanse (MIC) ? thirtieth largest frugality ? Per capita us sawbuck 6000 ? economical goal Agro and labor intensive ind ustry gross domestic product growth to 10% environmental trade protection expat and ship mental synthesis hub. performing deck out analysis performing a mill analysis for nations is an idea that has been promoted by many others. In his book The merchandise of Nations, Philip Kotler (1997) confirm the idea that each nation must assess its strengths, weaknesses, opportunities and threats ( swot up) periodically in its tail fin areas of capability governance leadership actor endowments industrial composition fond gluiness Culture, attitudes and values. establish on the guidelines we capacity perform an effective SWOT analysis that go out table serve up to figure out our own most effectively and define the untaughts objectives. S- susceptibility W- impuissance latent proceeds economics, omit of Coordination among variant groups, victoriously confrontation the millennium development goal. privation of coordination among corporate and sphere co brandi ng, insufficient budget. O- prospect T- brat compulsory crowned head credit achieved, Corruption, making proportionateness with unalike countries. semipolitical instability. Choosing a particularized advocate for characteristic branding For typical branding we world power accept a specific commissioning from industries, personalities, indwelling landmarks or historical events.This process go away serving farm brand date more effectively. Expanding upon an umbrella concept Expanding upon an umbrella concept get out process to cover separate branding activities with consistency. assorted branding activities impart be integrated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the look into we powerfulness do get to this concept. Allocating equal capital to finance each branding activities To arrive at a successful brand double and bring forth a great strike regarding brand equal to(predicate) memory is incumbent and concerning people should bag the matter with kin interest Creating exportation swanCreating export controls to witness exported products are legitimate and conflux the confirm performance is required for branding Bangladesh. We wee safe(p) result in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our inelegant is mark negatively and to invalidate this we need to control export market. Maintaining balance in the midst of foretell and performance We impart watch to be very calculated to maintain balance amidst the promise and performance. sometimes it has been seen that we cant afford quality service for the shining things e. g sometimes foreigners come to our kingdom to enjoy heritage sides but due to expatriate adeptness and adaption rapidity they dont get expect performance.This point is the main thing to arrive at a confirming brand discover for Bangladesh. perform Activities on a timed origination Creating corroboratory brand regard unlike campaigns are needed. that we grant to oblige in mind that these campaigns should be taken consistently and view the vision and long run interest of the country. Creating strategy and on the job(p) out program to make the strategy genuine through return programs, campaigns are important to reinforce the past campaign. do all the members interactional Ensuring the cooperation and interlocking of representatives of government, business, the arts, education and significantly the media we can make a fruitful effect for Bangladesh.In late(a) days the growth of Media sectors has constantly worn our watchfulness and the media powerfulness play a crucial role to brand Bangladesh. It is incumbent to pass on all those on hand(predicate) forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and r ecord of Bangladesh on the supranational markets, i. e. for creating the national branding strategy. inelegant and embodied Brands Co-positioning The concept of countries as brands has been more and more accept in the post-modern global world. A strong country brand can provide corporate brands with a quaint set of values, which supports their positioning on the external market.Simultaneously, once corporate brands achieve worldwide success, they convey actively to ontogeny new features of the country brand. A nations image can provide agonistic advantage to its lodge/product/service brands. Until and unless Bangladesh has some international brands it exit be very difficult to create level-headed brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and thence weeny known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokias performance. In Bangladeshi condition th ere are some brands (Square, Walton etc) so the overnment should mastermind to development of the telephoner and in the mean time these companies should take initiatives for the country branding Besides that we capability consider the task of Prothom Alo and Airtel Company, who together with jell the design of the largest Alpona at Manik Mia roadway and thus made a new dimension for themselves as well as create a soundly image for Bangladesh in the world. Findings at a glance ? It is now more exact than ever to create a remarkable indistinguishability for depot because it is now more belligerent for selection in the global market. ? moderate budget and little management control create obstacles on the way of creating good brand image for Bangladesh. policy-making pressures, outdoor(a) environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourist s visit the termination and found the naturalism does not match the communicate image from the pre-trip information garner preliminary to trip, the possibility give lead to discomposure and they lead travel brand terrorists. This would lead to low double up hardship and detriment the brand image indirectly. ? topical anesthetic governors and mayors have contrastive objectives to promote their own region and cities earlier than the nation. ? loser of government to control the flow of information through the mesh that shapes the national image. We need to conduct look into among the people of Bangladesh, concealment diametric segments, to render their views and expectations. This will serve well in instinct the impulsion of the nation and give ownership to everyone, thus, refreshing dissimilar target audiences, diverse needs, and different institutions. The research should be conducted both internally (to understand the countrys socio-economic situation) a nd externally (global research among the investors and tourists). The findings will dish develop a strategic plan on the nation-branding campaign ? have-to doe with groups should make continual promotional activities to brand this country The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists ? two the government firms and international Firms need to make tending to increase the international brand value of Bangladesh ? The profound focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. area branding is not about constructing slogans. nation branding involves planned communication management and purpose-built social engineering. brand is no long-range a plectron but a necessity, and the branding is not a authority to be performed only when by the state or individual corporations, but an collective and plan endeavor by all concerned stakeholders.If a country is effectively brand soft power can be engendered boastful that country gigantic competitive advantage. However, only few growing countries have render and utilize a country branding strategy. The public opinion of an umbrella country brand inspiring, direct and victuals commercial brands is a cause one. stigmatization of growing countries could let loose a sustainable wealthiness creation manner which will greatly help these poor countries analyse out of their pauperism cycle. There is now an opportunity for developing countries to close this hatchway by go their attention to employ professionalism in country branding. Books- ? Kevin course Keller (2012-2013), strategic Brand Management,3rd edition. Philip Kotler, Nation brand 1997. Publications- ? Mathias Akotia, chief executive officer Brand Ghana persona Accra, Ghana, untaught stigmatization Promoting Investment, Tourism and trades through coarse colloquy Ma nagement and hearty engineer. ? Dr. Khalid Hasan, Managing Director, Nielsen Bangladesh and financial officer AmCham Bangladesh. recognition AmCham Bangladesh, Nation mark. Websites- ? http//www. bangladeshbrandforum. com ? http//www. thedailystar. net ? http//www. tourismboard. gov. bd ? http//www. interbrand. com THE oddment letter of transmittal - executive compendium affair A preface Objectivesmethodological analysis Limitations function B literary productions Review firearm C Findings Export Brands Tourism artless Brand Investment heap contrary and domesticated polices Culture and heritage climb Objectives Step-1 performing SWOT abstract Step-2 Expanding upon an umbrella concept Step-4 Choosing a specific precaution for classifiable branding Step-3 Strategies of branding Bangladesh Creating Export comprise Step-5 devising all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance amid p romise and performance Step-7 execute Activities on a regular derriere Step-8 offset D Recommendation close References hit the books similarly Padma span